Case Study: Management Group
An international association serving the needs of management professionals worldwide counts on Direct Impact Digital as their reliable partner for production, fulfillment and inventory.
Problem:
MG sends a comprehensive membership kit to their new members. There are 6 pieces in the kit – four personalized pieces and two non-personalized pieces. The personalized pieces include a membership card, certificate, invoice/statement and mail panel. The non-personalized pieces include a plaque order form and CD-ROM. Another service provider was inserting all six pieces into a pocket folder and then stuffed into a 9½ x 12½ window envelope.
MG was not receiving inventory reports in a timely manner, and also could not depend on the accuracy of the inventory reports they did receive. They were continually having to suspend fulfillment to rush a reprint of one or more pieces in the kit. They also had no way of knowing exactly when a particular batch of New Member Kits were actually processed and mailed.
Challenges:
We knew there were several challenges to overcome:
1. How can we provide MG with accurate and timely inventory reports?
2. How can we guarantee a 48-hour turnaround for fulfillment?
3. How can we devise an automated method of letting MG know the date and time a particular batch was mailed?
Solution:
We initially provided MG with accurate monthly inventory reports, due to them within 5 business days of the end of every month. This process has since been refined, and we now send them accurate weekly inventory reports. We also established reorder levels for each piece in the kit, based on past history, average usage and the reprint turnaround times. When we are at or below a reorder point, a reprint is scheduled.
Although most batches are processed and mailed within 24 hours, we have established a 48-hour turnaround guarantee to MG for new member kit fulfillment.
We also set up an automated system of sending “response files” when each and every batch is processed and mailed.
Return on Investment:
Putting the information in the hands of new members quickly assures MG a higher retention percentage and builds the entire member base. ROI comes when MG retains memberships and gains additional rewards each year. This success has come from Direct Impact Digital's ability to print and fulfill kits and member information in a timely manner. MG has finally received the type of client service they have always wanted.
This is just one example of our fulfillment service capabilities. Our strengths lie in creating solutions to simplify complex processes.
Contact us for a free consultation and we can begin to work with you to create solutions that simplify your process. Our clients trust us to be a solid partner and we hope you'll find us to be the same. From a simple print quote to a detailed campaign, we're sure you'll love everything about the impact we can have for your business. It all starts with a simple call. |
