Case Study: Rent-A-Center

A national home furnishing rental company utilizing Direct Impact Digital's design and marketing support recorded the greatest turnout for a sales event of any region in the nation!

Challenge:

Rent-A-Center (RAC) does a lot of nationally focused advertising to draw in new customers.  They use major TV advertising campaigns throughout the year.  When it comes to building repeat business and customer retention, they leave the promotional efforts to the Regional Management to create and distribute the materials. 

This challenge to drive repeat business to store-specific sales events led one of their regions to look to our design and direct mail solutions to help them create more effective advertisements than they had previously experienced – at a reasonable cost.

Solution:

1.  We were given a basic outline of the sales promotion that was going to occur nationally on a specific weekend.  We had less than 30 days to get the promotion into the stores so that they could send it out to their customer base.

2.  The RAC regional office did not have access to the company-wide marketing materials and we had to duplicate the company logo and headers.

3.  We designed original 4” x 6” color postcards in our design shop.  Once a design was approved, they were then printed on our Xerox iGen3 digital color press.

4.  The cards were then mailed to each of the 46 stores in the region for distribution and mailing (500 postcards per store location).

Return on Investment:

The RAC locations in the region using our designs and direct mailers reported that they had the highest percentage of customers coming in to rent furnishings that weekend than any other region in the country.  This promotional mailing was considered a major success.  RAC has plans for two similar mailings in the immediate future and will be working with us to begin personalizing their cards with their customer database to see even greater results.

RAC is just one of the many clients we help each year with their printing and marketing. Our clients trust us to be a solid partner and we hope you'll find the same.  From a simple print quote to a detailed campaign, we're sure you'll love everything about the impact we can produce for you.  It all starts with a simple call.