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HOME > SERVICES > VARIABLE DATA PRINTING > WHAT IS A DATABASE?

What is a Database?

To use Variable Data, we take the power of a database and produce highly targeted, relevent messages for each individual in a marketing campaign. A database is any means in which a company keeps a list of its customers. As a leading Variable Data Printing company, we hear many questions and concerns regarding the structure of a database. Some questions we hear include:

- What is a database?
- What does a database need to consist of?
- What form does a database need to be in?
- How many people need to be in a database?

Along with these questions, we hear similar types of concerns:

- I don't have a database.
- I don't have enough information in my database.
- I don't have an acceptable form of a database.
- I don't have enough people in my database.

It doesn't matter how large (or small) your database is. Whichever way your company keeps track of its customers, we know one thing--you have a database. Take advantage of it.

The following chart shows several types of databases, examples of data that can be used, and some ways to obtain that data.

Types of Databases	Examples of Data	Ways to Obtain Data
• Email Clients (Outlook, Lotus Notes, Mozilla Thunderbird) • Database Programs (ACT, Yardi, Timberline, GoldMine, Microsoft Access) • Spreadsheet Programs (Microsoft Excel, Quattro, Lotus 1-2-3) • Word Processing Programs (Microsoft Word, Corel WordPerfect) • Accounting/ Bookkeeping Programs (QuickBooks, PeachTree, other industry specific programs) • Other CRM applications • Rolodex/paper files • any other relationship management tool	• Name • Address • Phone • Fax • Email • Website • Income • Gender • Age • Birthdate • Company • Title • Family Size • Memberships • Pets • Likes & Dislikes • any other personal preferences and buying habits	• Existing contacts • Surveys • Mailing list purchase/rental • Applications • Past purchases • Donations • Alumni • Associations • Membership directories • Independent research • Registrations • Info requests • Drawings/giveaways • any other means to obtain information

Variable Data can customize your print communications to each person in your client base and give you increased response rates. As a result, you maximize your return on investment. Contact us and find out how to transform your database into customized messages for your target audience. From database management and data manipulation to mailing list services, we have what you need to get your database up and running.

See what Variable Data has done for our clients

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