Personalized Target Marketing


You can call it One-to-One (1:1) Marketing, Personalized Marketing, Database Marketing, CRM Marketing, or something else. Regardless, everyone who uses advertising is buzzing about is how extremely effective Variable Data Printing (VDP) has been in marketing and direct mail. Statistically, VDP marketing generates response rates 5x higher than traditional direct mail.  Think what that can do for your business.


With VDP, standard marketing materials transform into targeted marketing communications that speak to each of your clients' individual needs and tastes. Our technology personalizes materials to match your target database, not only with names and addresses, but also with variable phrases, paragraphs, and images - all of which will get the prospect's attention.


It's simple: if you want to make someone hungry who loves hamburgers, don't show them a salad - show them what they want.  Variable Data Marketing works because it takes the information available in a database and shows people what they want to see and what they're most likely to respond to.


At Direct Impact Digital, we can assist you with your established plan or produce one from creation to fulfillment. Whether you are interested in developing a single piece or a related marketing campaign, Direct Impact Digital's marketing and printing can assist you in getting the message out – with better results. Let our technologies and experience open the door for better response and meaningful ROI.


See what Variable Data has done for our clients