What is Variable Data Printing?


Variable Data Printing, Personalized Printing or One-to-One Communication are all terms for a dynamic technology that is making vast advancements in direct mail marketing, reporting and communications. With the growth of digital technology, many often hear the term “Variable Data” and wonder what it means. 


Early use of the principles found in handling variable data into documents occurred with word processing and “mail merges” commonly used today to address a standard template document with a database of as many people and addresses you'd like to mail to.
 

Today, Variable Data Printing (VDP) provides personalization opportunities that are light years beyond the bland, unsophisticated direct mail of the past. Using digital presses, printers can dynamically assemble four-color images, charts, text, and other objects to create attractive, highly customized documents. VDP means that your clients or prospects receive a customized document specifically printed and mailed to meet their information needs.


See what Variable Data has done for our clients